Новые поступления

Eric Holtzclaw V. Laddering. Unlocking the Potential of Consumer Behavior analyze
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you. Helps you look at your customers in a new way and as a result maximize your profits and reduce your support costs Provides a framework for evaluating what marketing messages, campaigns and experiences are appropriate Author Eric V. Holtzclaw is CEO and founder of User Insight, a user experience research firm and Laddering Works, a marketing strategy and consulting firm. His weekly radio show, The 'Better You' Project, shines a spotlight on entrepreneurs' business journeys, his column Lean Forward appears weekly on INC.com and he is regularly contributor to CMO.com. You must understand what is truly important in order to build relationships with consumers and to market for success in the new many-to-many economy. Laddering offers the tools and knowledge you need to thrive.
1709.01 RUR
Erik  Renaud Fisher Investments on Consumer Discretionary analyze
This installment of the Fisher Investments On series is a comprehensive guide to the Consumer Discretionary industry—which includes companies such as auto manufacturers, homebuilders, sports equipment manufacturers, hotel developers and operators, cruise lines, retail websites, and department stores, to name just a few. This reliable guide can help you in making top-down investment decisions specifically for the Consumer Discretionary sector. It shows how to determine better times to invest in Consumer Discretionary, which Consumer Discretionary industries and sub-industries are likelier to do best, and how individual stocks can benefit in various environments. The global Consumer Discretionary sector is complex, covering many sub-industries and countries with unique characteristics. Using the framework detailed in this book, you can learn to be better equipped to identify their differences, spot opportunities, and avoid major pitfalls. Given the vast market landscape and diverse geographic operations, it is vital to maintain a global perspective when investing in the Consumer Discretionary sector. This invaluable resource provides the tools that can help you understand and analyze opportunities both in the United States and abroad within this diverse sector. For more information, visit www.consumerdiscretionary.fisherinvestments.com. About Fisher Investments Press Fisher Investments Press brings the research, analysis, and market intelligence of Fisher Investments' research team, headed by CEO and New York Times bestselling author Ken Fisher, to all investors. The Press covers a range of investing and market-related topics for a wide audience—from novices to enthusiasts to professionals.
3054.21 RUR
Howard  Shaffer Change Your Gambling, Change Your Life. Strategies for Managing Your Gambling and Improving Your Finances, Relationships, and Health analyze
A research-based guide to controlling the destructive urge to gamble From Howard Shaffer, PhD, a noted expert on gambling addiction, and Harvard Health Publications comes Change Your Gambling, Change your Life, a landmark new book which explains how gambling problems are related to other underlying issues: such as anxiety, mood fluctuation, difficulty with impulse control, and substance abuse problems. Dr. Shaffer offers a series of self-tests to help evaluate the degree of gambling problem and analyze the psychological and social context of the behavior, with specific strategies and approaches for ending the problems with simple tools that anyone can do. Explains why many people have a problem controlling their urge to gamble and how that can be corrected Includes a toolbox of resources for anyone who wants to stop the vicious cycle of gambling Offers advice for avoiding slips and preventing backslides and how to deal with the consequences With candor and expert advice, Change Your Gambling, Change Your Life provides proven techniques for controlling the urge to gamble.
1158.71 RUR
Peter  Economy Complete MBA For Dummies analyze
Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to: Know and respond to your customers’ needs Handle budgets and forecasts Recruit and retain top people Establish and run employee teams Use Sarbanes-Oxley to your company’s advantage Negotiate with the best of them Build long-term relationships with clients Avoid common managerial mistakes Improve cash flow Market your products and services Make the most of your advertising dollar Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
1405.73 RUR
Greg  Harvey Excel 2010 All-in-One For Dummies analyze
A comprehensive, up-to-date, user-friendly guide to Excel 2010 Excel is the standard for spreadsheet applications and is used worldwide, but it's not always user-friendly. That makes it a perfect For Dummies topic, and this handy all-in-one guide covers all the essentials, the new features, how to analyze data with Excel, and much more. Eight minibooks address Excel basics, worksheet design, formulas and functions, worksheet collaboration and review, charts and graphics, data management, data analysis, and Excel and VBA. Excel is the leading spreadsheet/data analysis software and is used throughout the world; the newest revision includes upgraded tools and a redesigned interface For Dummies books are the bestselling guides to Excel, with more than three million copies sold Excel 2010 All-in-One For Dummies covers the changes in the newest version as well as familiar tasks, such as creating and editing worksheets, setting up formulas, and performing statistical functions Eight self-contained minibooks cover the basics, worksheet design, formulas and functions, worksheet collaboration, presenting data in charts and graphics, data management, data analysis, and creating macros with VBA. Newcomers to Excel as well as veterans who just want to learn the latest version will find Excel 2010 All-in-One For Dummies has everything they need to know.
2139.48 RUR
Paul  Mladjenovic Precious Metals Investing For Dummies analyze
In recent years, metals have been among the safest and most lucrative investments around, but they are not entirely risk free. Before you begin investing or trading in metals, you need authoritative information and proven investment strategies. You need Precious Metal Investing For Dummies. This straightforward guide eases you into the precious metals market with sound advice on trading and owning these profitable investments, including gold, silver, platinum, and uranium, as well as high-demand base metals such as zinc and copper. You’ll learn how to research their market performance and choose among an array of proven trading plans and strategies. Plus, you’ll get savvy advice on how to choose a broker, buy stocks and futures that involve metals, maximize your investment return, and minimize your risk. Discover how to: Evaluate the different metals Add metals to your portfolio Decide whether you’re an investor or a trader Identify your metal-investment goals Weigh the risks and benefits of metals investing Buy physical metals Use technical analysis to evaluate opportunities Make long-term investments in precious metals Diversify your metals investments Analyze base-metals companies Purchase numismatic coins Add metals to your mutual fund or ETF portfolio Understand how politics effects metals prices Metals can be an important and valuable addition to any investment portfolio or retirement plan. Make the most out of your investment with Precious Metal Investing For Dummies.
1528.02 RUR
Reinhard  Viertl Statistical Methods for Fuzzy Data analyze
Statistical data are not always precise numbers, or vectors, or categories. Real data are frequently what is called fuzzy. Examples where this fuzziness is obvious are quality of life data, environmental, biological, medical, sociological and economics data. Also the results of measurements can be best described by using fuzzy numbers and fuzzy vectors respectively. Statistical analysis methods have to be adapted for the analysis of fuzzy data. In this book, the foundations of the description of fuzzy data are explained, including methods on how to obtain the characterizing function of fuzzy measurement results. Furthermore, statistical methods are then generalized to the analysis of fuzzy data and fuzzy a-priori information. Key Features: Provides basic methods for the mathematical description of fuzzy data, as well as statistical methods that can be used to analyze fuzzy data. Describes methods of increasing importance with applications in areas such as environmental statistics and social science. Complements the theory with exercises and solutions and is illustrated throughout with diagrams and examples. Explores areas such quantitative description of data uncertainty and mathematical description of fuzzy data. This work is aimed at statisticians working with fuzzy logic, engineering statisticians, finance researchers, and environmental statisticians. It is written for readers who are familiar with elementary stochastic models and basic statistical methods.
7089.81 RUR
Benjamin  Yakir Extremes in Random Fields. A Theory and Its Applications analyze
Presents a useful new technique for analyzing the extreme-value behaviour of random fields Modern science typically involves the analysis of increasingly complex data. The extreme values that emerge in the statistical analysis of complex data are often of particular interest. This book focuses on the analytical approximations of the statistical significance of extreme values. Several relatively complex applications of the technique to problems that emerge in practical situations are presented. All the examples are difficult to analyze using classical methods, and as a result, the author presents a novel technique, designed to be more accessible to the user. Extreme value analysis is widely applied in areas such as operational research, bioinformatics, computer science, finance and many other disciplines. This book will be useful for scientists, engineers and advanced graduate students who need to develop their own statistical tools for the analysis of their data. Whilst this book may not provide the reader with the specific answer it will inspire them to rethink their problem in the context of random fields, apply the method, and produce a solution.
6909.43 RUR
Hiroyuki  Ohshima Biophysical Chemistry of Biointerfaces analyze
The first book on the innovative study of biointerfaces using biophysical chemistry The biophysical phenomena that occur on biointerfaces, or biological surfaces, hold a prominent place in the study of biology and medicine, and are crucial for research relating to implants, biosensors, drug delivery, proteomics, and many other important areas. Biophysical Chemistry of Biointerfaces takes the unique approach of studying biological systems in terms of the principles and methods of physics and chemistry, drawing its knowledge and experimental techniques from a wide variety of disciplines to offer new tools to better understand the intricate interactions of biointerfaces. Biophysical Chemistry of Biointerfaces: Provides a detailed description of the thermodynamics and electrostatics of soft particles Fully describes the biophysical chemistry of soft interfaces and surfaces (polymer-coated interfaces and surfaces) as a model for biointerfaces Delivers many approximate analytic formulas which can be used to describe various interfacial phenomena and analyze experimental data Offers detailed descriptions of cutting-edge topics such as the biophysical and interfacial chemistries of lipid membranes and gel surfaces, which serves as good model for biointerfaces in microbiology, hematology, and biotechnology Biophysical Chemistry of Biointerfaces pairs sound methodology with fresh insight on an emerging science to serve as an information-rich reference for professional chemists as well as a source of inspiration for graduate and postdoctoral students looking to distinguish themselves in this challenging field.
9966.7 RUR
Joseph  Gallant Doing Physics with Scientific Notebook. A Problem Solving Approach analyze
The goal of this book is to teach undergraduate students how to use Scientific Notebook (SNB) to solve physics problems. SNB software combines word processing and mathematics in standard notation with the power of symbolic computation. As its name implies, SNB can be used as a notebook in which students set up a math or science problem, write and solve equations, and analyze and discuss their results. Written by a physics teacher with over 20 years experience, this text includes topics that have educational value, fit within the typical physics curriculum, and show the benefits of using SNB. This easy-to-read text: Provides step-by-step instructions for using Scientific Notebook (SNB) to solve physics problems Features examples in almost every section to enhance the reader's understanding of the relevant physics and to provide detailed instructions on using SNB Follows the traditional physics curriculum, so it can be used to supplement teaching at all levels of undergraduate physics Includes many problems taken from the author’s class notes and research Aimed at undergraduate physics and engineering students, this text teaches readers how to use SNB to solve some everyday physics problems.
1709.01 RUR
Alexander  Bachmutsky System Design for Telecommunication Gateways analyze
System Design for Telecommunication Gateways provides a thorough review of designing telecommunication network equipment based on the latest hardware designs and software methods available on the market. Focusing on high-end efficient designs that challenge all aspects of the system architecture, this book helps readers to understand a broader view of the system design, analyze all its most critical components, and select the parts that best fit a particular application. In many cases new technology trends, potential future developments, system flexibility and capability extensions are outlined in preparation for the longevity typical for products in the industry. Key features: Combines software and hardware aspects of the system design. Defines components and services supported by open-source and commercial basic and extended software platforms, including operating systems, middleware, security, routing, management layer and more. Focuses on disruptive technologies. Provides guidelines for developing software architectures based on multi-threaded, multi-process, multi-instance, multi-core, multi-chip, multi-blade and multi-chassis designs. Covers a number of advanced high-speed interconnect and fabric interface technologies and their commercial implementations. Presents different system form factors from compact pizza-box styles to medium and large bladed systems, including IBM BladeCenter, ATCA and microTCA-based chassis. Describes different mezzanine cards, such as PMC, PrPMC, XMC, AMC and others.
8499.21 RUR
Bruce Friesen K. Designing and Conducting Your First Interview Project analyze
Designing and Conducting Your First Interview Project Using a clear, easily followed approach, Designing and Conducting Your First Interview Project helps anyone new to the process develop the skills to conduct the most essential part of social research data collection: the interview. The book also shows how to organize, analyze, and interpret the data. This workbook provides a step-by-step template for a collaborative class experience in social science. Organized according to the steps of the deductive scientific method, it includes essential activities to take place during class after the appropriate chapter has been read. The book begins with the process of choosing a topic and proceeds through hypothesis development, interview data collection, data entry using SPSS, and elementary data analysis. The final chapter includes the formal assignment and instructions to students on how to write about their experiences in a way that will produce an excellent final paper. By selecting the hypothesis, gathering the data, and analyzing the results, students will gain an appreciation for the strengths and potential weaknesses of «knowing» things through doing quantitative social science.
3057.27 RUR
Hantek 4032L Multifunction PC USB Virtual Logic Analyzer analyze
Features Hantek4032L combines the function of logic analyzer, bus analyzer, and logic probe etc. in one. It's suitable for various digital circuits development, testing, analysis and debug, is an able aider for electronics development & electronic measuring engineers, and teaching and research work at college. It's 2Gbit memory depth (DDR2), 400MSa/s sampling rate, and 150MHz bandwidth can meet your various needs. The innovative trigger mode and new analysis measurement tool make your measurement simple and efficient. It can set edge, level, bus, data width etc. Trigger mode, easy to use. Its innovative data analysis function makes your analyze UART, SPI, and I2C etc. data more easy and relax. The strong protocol secondary analytic capability is able to export files in CSV, TXT, DOC format, which facilitate secondary analysis with other tools. Plug and play high speed USB 2.0 interface. Excellent industrial design, similar interface to digital storage oscilloscope, easy to use. Specifications Channel 32 Input Impedance 200K(C=10p) Input Voltage Range -6V~60V Voltage Threshold Range -6V~6V Max. Sample Rate 400MHz Max. Input Signal Bandwidth 150MHz Min Time Resolution 2ns Sample Depth 64M Sample Memory Depth 2G bits Compatible Input TTL, LVTTL, CMOS, LVCOMS, ECL, PECL, EIA Electrostatic Protected Area 15KV Interface USB Port Voltage Range 4.5V~5.5V Power Max. 3.5W Temperature Range Operation: -10℃~60℃; Storage: -40℃~60℃ Operating System WinXP/2000/Win7 Product Size 207 x 37 x 123 mm Product Weight 390g Package Size 1000g Package Weight 22 x 15 x 5 cm
11595.8 RUR
Teclast H10 Fitness Bracelet OLED Display Sleep Tracker Pedometer analyze
The Teclast bracelet supports a range of features that will assist you to live a healthier life such as the pedometer feature that will count the amount of steps you have walked, how far you’ve run and the amount of calories you has consumed that day. Teclast H10 Fitness Bracelet Smart Wristband Never miss what matters: The moment the people or apps you care about have something to say, you'll feel a gentle tap. Sedentary reminder: Sit less, move more. Pedometer: Count how many steps you have walked, how far you run and how much calorie you consumed. Sleep monitor: Automatic sleep tracking to analyze your sleep quality. Remote camera: Control your smartphone to take photos. Two-way anti-lost function: You can use the H30 to find your phone, or use your phone to find H30. Specifications Brand Teclast Model H10 Bluetooth version Bluetooth 4.0 Waterproof Yes Screen type OLED Operating mode Touch Screen Compatible OS Android, IOS Compatibility Android 4.3 / iOS 7.0 and Above System Battery Capacity 55mAh Standby time About 30 Days Product Weight 17g Product Size 22.6L x 1.6W x 1.2H cm
886.86 RUR
Greg  Velm AP U.S. History For Dummies analyze
Getting ready to tackle the AP U.S. History exam? AP U.S. History For Dummies is a practical, step-by-step guide that will help you perfect the skills and review the knowledge you need to achieve your best possible score! Discover how to identify what the questions are really asking and find out how to combine your history knowledge with context clues to craft thoughtful essays. Try your hand at two true-to-life AP exams, complete with detailed answer explanations and scoring guides. You’ll find out how to put together a game plan, develop a study strategy, decode the Political – Economic – Social (PES) answer secret, and understand exactly what’s going to be on the stress. This easy-to-understand guide reviews all periods of U.S. history, from the country’s earliest inhabitants to the present day. Ease your mind on stress day and feel completely prepared by completing the two practice exams with answers and explanations. Find out how to: Prepare a study plan for the time leading up to the exam Decode your score and learn how to get the best score Put your knowledge to work Approach the different types of questions: multiple choice, document-based, and essay questions Navigate all exam topics, from the Native Americans to the present day Analyze and connect political, economic, and social themes Recognize trick words Complete with lists of ten monster event topics AP wants you to know, ten unstoppable cultural trends, and ten key court decisions, AP U.S. History For Dummies will help you ace this test!
1038.86 RUR
Mary Sterling Jane Business Math For Dummies analyze
Now, it is easier than ever before to understand complex mathematical concepts and formulas and how they relate to real-world business situations. All you have to do it apply the handy information you will find in Business Math For Dummies. Featuring practical practice problems to help you expand your skills, this book covers topics like using percents to calculate increases and decreases, applying basic algebra to solve proportions, and working with basic statistics to analyze raw data. Find solutions for finance and payroll applications, including reading financial statements, calculating wages and commissions, and strategic salary planning. Navigate fractions, decimals, and percents in business and real estate transactions, and take fancy math skills to work. You’ll be able to read graphs and tables and apply statistics and data analysis. You’ll discover ways you can use math in finance and payroll investments, banking and payroll, goods and services, and business facilities and operations. You’ll learn how to calculate discounts and markup, use loans and credit, and understand the ins and outs of math for business facilities and operations. You’ll be the company math whiz in no time at all! Find out how to: Read graphs and tables Invest in the future Use loans and credit Navigate bank accounts, insurance, budgets, and payroll Calculate discounts and markup Measure properties and handle mortgages and loans Manage rental and commercial properties Complete with lists of ten math shortcuts to do in meetings and drive your coworkers nuts and ten tips for reading annual reports, Business MathFor Dummies is your one-stop guide to solving math problems in business situations.
1344.59 RUR